Southwestern College
Case Study Southwestern College Start Your Jaguar Journey Type: Paid Media, Creative Design Goal: Student Enrollment + Retention Duration: 2 Months Project Goals Southwestern College (SWC), a cornerstone of higher education in South Bay San Diego, faced the challenge of increasing enrollment, particularly among international students and high schoolers seeking dual enrollment. Despite offering a […]
Leveraging Thoughtful Marketing for Higher Education
Higher education marketing is evolving rapidly as institutions compete to attract and engage prospective students in not only an increasingly digital world, but in a culture of quickly-changing policies. In 2025, leveraging the power of digital media and experts like cThru Media is essential for reaching target audiences with an impactful message. Here’s a look at the top trends cThru Media is seeing and why we believe digital media remains a cornerstone of effective marketing strategies for higher education.
Mailed It! Why Direct Mail Retargeting Changes the Game for Your Next Marketing Move
Direct Mail Retargeting, also Postcard Remarketing, is a targeted advertising strategy that sends physical postcards to individuals who have previously engaged with your brand through your website, social media, or other online interactions.
Google Says Goodbye to Universal Analytics July 1 – What Does That Mean for Your Business?
If you don’t know it by now, you will: Google is replacing Universal Analytics with Google Analytics 4 (GA4), and July 1, 2024 marks the final phase into the transition.
From Concept to Clicks: A Guide to Effortless Video Marketing
Our clients will hear it over and over again from us: video marketing is essential to your digital strategy.
cThru’s 2023 Wrapped (and 2024 Resolutions)
The conclusion of each year brings lots of anticipation around everyone’s “Wrapped” list – a term made famous by Spotify’s yearly “Wrapped,” which is an interactive, shareable recap of their listeners’ music habits and highlights. It’s a great way to reflect on one’s evolution throughout the year and connect with others over your shared interests (or lack thereof).
Reigniting Your Social Media and Content Marketing Strategy: A Comeback Story
In the fast-paced digital world, it’s not uncommon for even the most dedicated digital marketing agencies to find themselves going dark for a while.
How to get content written when you don’t have a content team
Tips for ways to hire writers, run contest or outreach to get content written for you.
Is your content marketing working? What KPIs are reasonable and helpful?
How do you measure success in your businesses’ content marketing efforts? Are you clear on the KPIs that matter? Maybe you aren’t sure. Or maybe you’re of the mindset that content marketing isn’t measurable.
How to handle your competitors buying your brand terms in PPC
If you’re a player in the paid search game, you’re most likely not afraid of a little healthy competition. You’ve spent a sizable amount of time and money trying to generate quality leads with the help of brand keywords and you know that when it comes to branded bidding wars on Google paid search, competition is fierce.