How to handle your competitors buying your brand terms in PPC. Olivia Craig May 8th, 2018 If you’re a player in the paid search game, you’re most likely not afraid of a little healthy competition. You’ve spent a sizable amount of time and money trying to generate...

How to Tap the Power of Google Posts for GMB Olivia Craig May 8th, 2018 You already know that one of the most powerful local SEO strategies your business can use to improve upon your local search rankings is not only claiming but optimizing your Google My Business...

How to Optimize Your Video Content Like a Pro Olivia Craig April 18th, 2018 In 2018, it’s safe to say we watch a lot of videos, to the tune of over 500 million hours a day, spent on YouTube alone. The staggering statistics around such screen time don’t end there: with...

Out of Social Media Ideas? Spy on the Competition Olivia Craig 3 April 2018 We know that crafting quality content takes time. We get it. We do! We know all about the hours spent, the editing, the research, the drafts, the image search only to start all over again with...

Content is King? How to Optimize Your Site's Content for Major Organic Reach Olivia Craig  26 March 2018 TL;DR: To get the best organic reach for your business, optimize content on your site for people first, search engines second. Content is King, when used...

It’s Time to Get Serious About Optimizing for Voice Search Leslie Ramey 12 February 2018 You don’t need to ask Alexa, Siri, Cortana, or Google if voice search is going to get big. People are already loving this hands-free way to check the weather, answer questions,...

New Year, New Major Facebook Update: Now What? Olivia Craig 17 January 2018 By now, you’ve probably heard about the latest Facebook News Feed overhaul – the most significant in years – that aims to highlight content that sparks meaningful interaction, community and...

How to Shine a Light on the Black Hole that is Direct Traffic in Google Analytics Leslie Ramey 15 January 2018 Google Analytics provides marketers with a seemingly endless treasure trove of visitor information… with one big exception. Many marketers hardly give a...

Why You Need to Care About Behavior Flow in Google Analytics Leslie Ramey 7 November 2017 Business owners who are new to Google Analytics tend to focus on the big picture: overall audience numbers, bounce rates, audience sources, and keyword reports. Don’t overlook...

Local SEO – How to Dominate Your Neighborhood Leslie Ramey 17 October 2017 As a local business owner, you don’t need to conquer the whole world or even the whole country. You just want people in your city to know you exist. Many small businesses operate within a...

The Five Easiest Things You Can Do Right Now to Protect Your Website from Hackers Leslie Ramey 10 October 2017 Your website is your online home, so why does it feel so much harder to protect than your actual home? Hackers are everywhere, and they have all sorts of...