cThru’s 2023 Wrapped (and 2024 Resolutions)

The conclusion of each year brings lots of anticipation around everyone’s “Wrapped” list – a term made famous by Spotify’s yearly “Wrapped,” which is an interactive, shareable recap of their listeners’ music habits and highlights. It’s a great way to reflect on one’s evolution throughout the year and connect with others over your shared interests (or lack thereof).

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How to handle your competitors buying your brand terms in PPC

If you’re a player in the paid search game, you’re most likely not afraid of a little healthy competition. You’ve spent a sizable amount of time and money trying to generate quality leads with the help of brand keywords and you know that when it comes to branded bidding wars on Google paid search, competition is fierce.

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