Southwestern College
Case Study Southwestern College Start Your Jaguar Journey Type: Paid Media, Creative Design Goal: Student Enrollment + Retention Duration: 2 Months Project Goals Southwestern College (SWC), a cornerstone of higher education in South Bay San Diego, faced the challenge of increasing enrollment, particularly among international students and high schoolers seeking dual enrollment. Despite offering a […]
Leveraging Thoughtful Marketing for Higher Education
Higher education marketing is evolving rapidly as institutions compete to attract and engage prospective students in not only an increasingly digital world, but in a culture of quickly-changing policies. In 2025, leveraging the power of digital media and experts like cThru Media is essential for reaching target audiences with an impactful message. Here’s a look at the top trends cThru Media is seeing and why we believe digital media remains a cornerstone of effective marketing strategies for higher education.
cThru Media and Scatena Daniels Join Forces to Enhance Integrated Communications
cThru Media and Scatena Daniels Communications are teaming up to elevate their integrated communications for mission-driven organizations. This strategic partnership blends PR and digital marketing expertise under a unique shared services model, enabling clients to expand reach, attract supporters, and maximize impact.
Mailed It! Why Direct Mail Retargeting Changes the Game for Your Next Marketing Move
Direct Mail Retargeting, also Postcard Remarketing, is a targeted advertising strategy that sends physical postcards to individuals who have previously engaged with your brand through your website, social media, or other online interactions.
Reigniting Your Social Media and Content Marketing Strategy: A Comeback Story
In the fast-paced digital world, it’s not uncommon for even the most dedicated digital marketing agencies to find themselves going dark for a while.
How to get content written when you don’t have a content team
Tips for ways to hire writers, run contest or outreach to get content written for you.
Is your content marketing working? What KPIs are reasonable and helpful?
How do you measure success in your businesses’ content marketing efforts? Are you clear on the KPIs that matter? Maybe you aren’t sure. Or maybe you’re of the mindset that content marketing isn’t measurable.
How to handle your competitors buying your brand terms in PPC
If you’re a player in the paid search game, you’re most likely not afraid of a little healthy competition. You’ve spent a sizable amount of time and money trying to generate quality leads with the help of brand keywords and you know that when it comes to branded bidding wars on Google paid search, competition is fierce.
How to Tap the Power of Google Posts for GMB
Creating a Google Post is fairly simple and is done so within the Google My Business dashboard.
How to Optimize Your Video Content Like a Pro
As video continues to climb, so does the need to optimize such content for search.