How to handle your competitors buying your brand terms in PPC
If you’re a player in the paid search game, you’re most likely not afraid of a little healthy competition. You’ve spent a sizable amount of time and money trying to generate quality leads with the help of brand keywords and you know that when it comes to branded bidding wars on Google paid search, competition is fierce.
How to Tap the Power of Google Posts for GMB
Creating a Google Post is fairly simple and is done so within the Google My Business dashboard.
How to Optimize Your Video Content Like a Pro
As video continues to climb, so does the need to optimize such content for search.
Out of Social Media Ideas? Spy on the Competition
Today, we’ll be discussing how to best repurpose your blog posts to drive success across all social media platforms, ensuring your content continues to work for you long after you hit ‘Publish’.
Content is King? How to Optimize Your Site’s Content for Major Organic Reach
To get the best organic reach for your business, optimize content on your site for people first, search engines second.
It’s Time to Get Serious About Optimizing for Voice Search
The companies that optimize for voice search early can build in a big advantage over their competitors and get some major visibility with potential customers.
How to Shine a Light on the Black Hole that is Direct Traffic in Google Analytics
Most marketers don’t fully understand how user sessions get tossed into the direct traffic bucket and how they can better interpret that data.
Why You Need to Care About Sitemaps
After weeks or months of hard work, your beautiful new website is ready to make its way into the world. With only a little trepidation, you launch, and then…crickets.
Why You Need to Care About Behavior Flow in Google Analytics
Business owners who are new to Google Analytics tend to focus on the big picture: overall audience numbers, bounce rates, audience sources, and keyword reports. Don’t overlook Behavior Flow!
15 Reasons Why Being a Marketing Agency in San Diego Is the Best
Beaches. Year-round sunshine. Palm trees. Beer. We could go on and on about all the different reasons why we love living, working, and playing in San Diego, but since you don’t have all day, we restricted ourselves to just 15. The truth is, though, that San Diego is a home that makes us happy in countless ways!