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Case Study- Working with
UC San Diego

University of California San Diego

UC San Diego is the #9 Ranked University in the United States, #15 in the world.

Since 2016, cThru Media has successfully managed all digital media buying and campaign strategy for UC San Diego’s Department of Education.

UCSD Logo for Case Study

Project Goals

Working with our agency partner RobertStemler Media, cThru Media integrated digital solutions and strategies (including media buying) for student recruitment and University fundraising. We designed and executed a multi-channel digital strategy that included near real-time reporting analytics to understand audience behaviors. 

strategy

Eye catching creative and strategy provided by our creative agency partner had a major impact on the outcome of the campaign. cThru Media was able to give critical insights into platform performance as well as creative performance. Optimizations helped to reach the highest responding segmented audience.

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2017 Enrollments
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2018 Enrollments
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2019 Enrollments

Marketing Breakdown

Search
Display
Social
Sponsorship
Video

outcome

This strong performing campaign has had positive attribution for student enrollment, as well as fundraising efforts. Our client gained a much deeper insight into the impact of different creatives at the conversion level. They also gained deeper insights into high performing keywords, geographic and demographic info, helping to streamline the future budget.

 

We share in the success of record-breaking applicant numbers from 2016, 2017, 2018 including Fall of 2019, Article from UCSD paper “The Guardian” – January 30, 2019

Crowded UC San Diego receives record number of applications for fall enrollment, Article from “San Diego Union Tribune” – January 29, 2019