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Working with our agency partner RobertStemler Media (RSM), cThru Media integrated digital solutions and strategies (including media buying) for student recruitment and University fundraising. We designed and executed a multi-channel digital strategy that included near real-time reporting analytics to understand audience behaviors.
Eye catching creative and strategy provided by our creative agency partner had a major impact on the outcome of the campaign. cThru Media was able to give critical insights into platform performance as well as creative performance. Optimizations helped to reach the highest responding segmented audience.
This strong performing campaign has had positive attribution for student enrollment, as well as fundraising efforts. Our client gained a much deeper insight into the impact of different creatives at the conversion level. They also gained deeper insights into high performing keywords, geographic and demographic info, helping to streamline the future budget.
Our campaign delivered 135.06% of forecasted engagement and exceeded our target KPIs by 150%.