Case Study

San Diego Community
College District (SDCCD)

Type: Media Planning + Buying

Goal: Awareness + Enrollment

Duration: 6 Months*

Working with our agency partner RobertStemler Media (RSM), cThru Media integrated digital solutions and strategies (including media buying) for our longtime client of 6 years, the San Diego Community College District. cThru and RSM designed and executed a multi-channel digital strategy for their FY ’22 student recruitment and awareness campaign that included near real-time reporting analytics to understand audience behaviors.

Results

This strong performing campaign has had positive attribution for student enrollment, as well as fundraising efforts. Our client gained a much deeper insight into the impact of different creatives at the conversion level. They also gained deeper insights into high performing keywords, geographic and demographic info, helping to streamline the future budget.

Strategy

Eye catching creative and strategy provided by our creative agency partner had a major impact on the outcome of the campaign. cThru Media was able to give critical insights into platform performance as well as creative performance. Optimizations helped to reach the highest responding segmented audience.

Marketing Channels

Search

Display

Social

Video

See how the numbers speak for themselves

FY 2018-2019 Applications
0
FY 2019-2020 Applications
0
FY 2020-2021 Applications
0

“UC San Diego enrollment unexpectedly passes 40,000 for first time” – LA Times (November 2020)

Los Angeles Times logo

“UC San Diego Admits Record 52,946 First-Year and Transfer Students, More than one-third of first-year and over half of transfer students admitted are first-generation,” – UC San Diego News Center (July 2021)

UC San Diego logo
“Within a couple weeks, cThru Media and their partner RSM were able to deliver a campaign that was completely integrated and seamless in its approach,” said Beresford. “We really value the knowledge and experience they bring to the table as well as their ability to work as an extended part of the District’s communications team. Over the years they havedelivered results which have helped the District meet its enrollment targets and better serve the community.”
Jack BeresfordDirector of Communications and Public Relations,
San Diego Community College District