Case Study- Working with
Palomar Health is the largest public health-care district in California with an 800-square-mile service area- one of the seven largest in the United States – and home to North County’s only designated trauma center covering 2,200 square miles.
Since 2018, cThru Media has successfully managed all digital media buying and campaign strategy for Palomar Health.
Our work in healthcare for Palomar Health led us to incorporate direct-to-patient digital marketing strategies utilizing branding and call-to-action creative to drive and improve the overall patient experience with the hospital, its website, and customer service call center. This specifically led to an increase in doctor appointments and web traffic via “Find A Doctor” campaign.
Main KPI’s: Find a Dr, Schedule an Appointment
Users spent an average of 2:21 min on site and 3.5 pages per session
Provide a comprehensive digital marketing campaign for Palomar Health to help them be seen as the health care leader that they are. Help Palomar be considered for consumers that are looking for a new health care provider.
Work closely with the client team to provide landing page recommendations to assist site performance.
Ongoing A/B Testing of creative, using learnings to inform future creative
Campaign optimization (bid, audience, and placement adjustments) to ensure brand is being showing to the right person at the right time