Videos are engaging and eye-catching, meaning users will naturally be more attracted to your business. Followers are even more likely to remember what they’ve seen in a video than what they’ve read in a post or tweet. Let’s take a closer look at why you should be incorporating videos into your marketing strategy.
Americans are using video-first platforms as a search engine
Video content has become increasingly popular on social media platforms like Reels, YouTube, and TikTok. According to an Adobe report last month, 2 in 5 Americans use TikTok as a search engine, with 1 in 10 Gen Zers turning to TikTok over Google. People are drawn to visuals over text because it’s easier on the eyes and often more engaging than a static image or graphic.
Features like Sharing, Stitching, Dueting, and more encourage users to comment and share with their friends or family, thus increasing your reach exponentially. This is especially important for businesses that want to increase visibility and brand recognition.
Users want to hear a story
You’ve likely heard the words “Storytime!” at the beginning of many viral videos. It’s an increasingly popular way to grab users’ attention as they’re mindlessly scrolling. For good reason – this typically means they’re about to hear something exciting, shocking, hilarious – and they don’t want to miss out!
So make sure your brand’s videos also tell a story. Storytelling is one of the most powerful forms of communication; it helps us connect with our audience in ways that text cannot do alone. Creating videos about your products or services will help viewers understand how you can help solve their problems or make their lives better in some way. By doing this, you create an emotional connection between yourself and your customer base—and that is invaluable when it comes to driving sales!
Videos can be easy to create
Creating videos doesn’t have to be difficult or expensive; there are plenty of tools available today that make creating professional-looking videos easy and affordable. You don’t need fancy equipment or software; just use the tools you already have at hand (i.e., phone cameras) and start putting together amazing videos! Plus, if you invest in some basic editing software, the possibilities are endless—you can create everything from animated explainer videos to product demos and customer testimonials all from the comfort of your own home!
Ways to create engaging videos
- Repurpose your video content – already have fun B-roll from a previous project that’s just sitting there? Use it for another video!
- Take advantage of UGC: User-Generated Content
- Your audience is already out there making content about your brand!
- Include your audience in your paid advertisements.
- Feature your audience on your website or landing pages.
- Add your audience to your email marketing campaigns.
- Post your audience on your socials.
- Talk to your audience from where they are.
- Reach out to those who already show love to your brand.
- Your audience is already out there making content about your brand!
- Simple animation
- Even just adding some simple motion to your graphic elements in a post can do wonders for making an image more interesting
- Platforms like Canva and Adobe Express make it easy for even the non-tech-savvy
- Use your phone to record vertical videos
- Sometimes simpler is better. Users don’t always want to see super polished sizzle reels to learn more about your service or product. They might want to hear “real” testimonials because that’s what feels natural and resonates with them!
Elevate your videos to be converting videos
Have an in-house creative team but just need some direction when it comes to a marketing campaign? Digital marketing agencies with a creative flair like cThru Media specialize in creative cross-collaboration that turns ideas into real results. Using a unique blend of science and art, our understanding of your audience, current marketing efforts, existing data, business KPIs and benchmarks allows us to brainstorm innovative storyboard ideas and guide you through the video production process.
Find the right platform to distribute your videos and get moving, literally
Don’t let your hard work waste away on organic social media views. Bring them directly to your audience with marketing channels like OTT and CTV advertising or TikTok for Business, which cThru Media has exclusive access to. From off-market media buys that optimize your marketing dollars to dedicated creative support, cThru Media is a trusted, long-time digital media partner of businesses, schools, and nonprofit organizations for good reason.
Learn more about cThru Media’s marketing capabilities here or reach out to us today!
