How to Create Great PPC Content in a Small Space
A headline, description, and a few ad extensions. That’s all you get to turn searches into clicks with PPC ads. While writing less than 100 words of copy might sound easy, many entrepreneurs have trouble getting the most out of their ads. Here’s how to create great PPC content in that tiny bit of ad space.
How to Meet Your Neighbors Without Baking a Casserole
As a small, local business, you may often feel like the little guy trying to compete with national giant companies in your industry. Without an enterprise level budget or workforce, it might seem like an unwinnable battle, especially when it comes to getting found on the web. But guess what? It’s not. Your business is local, and that means you’re already a step ahead of the big guys when it comes to bringing in local customers. You just have to know how to get found on Google and the other search engines.
In Praise of the Quarterly Marketing Plan Evaluation
When was the last time you updated your marketing plan? For small and medium size businesses, it can be hard to find the time to take a pause and reevaluate our progress toward any goal. Unfortunately, marketing isn’t one of those documents you can write once and forget for a few years. Business in the digital age moves at the speed of social – that is to say, really fast. Changing technologies, social trends, and markets can turn a well-thought-out plan obsolete in a matter of weeks. If you’re not updating your strategy at least quarterly, you could be wasting you efforts and budget on marketing that won’t work.
On A Budget? How to Add Social and Multimedia to Your Site Now
On average, people read just 20% of the text on a webpage. The human brain would much rather get information from pictures, videos, audio, or some combination of all three. Why? Because these types of communication are easier for the human brain to process. Long before we had the capacity for language, we processed visual and auditory cues to learn and make choices, and it’s still what your customers prefer today.
April Fools Day: Good Fun or a PR Nightmare?
While no one is absolutely sure where or how it began, April Fool’s Day has doubtlessly become the Western world’s favorite day for pranks. It seems that no organization is too large or serious to turn down a shot at the fun, with major publications, corporations, and even government officials playing along. That said, a small business can still pull a gag that goes viral – for better or for worse.
Is Content Refresh Worth It to Skyrocket my SEO?
Did you know that when you publish your content can affect your SEO rankings nearly as much as the quality of the content itself? It’s true. Fresh content that takes advantage of peak search times for certain keywords can boost your organic rank by as many as 20 places.
Nailing Keyword Research in the World of RankBrain
You know that SEO, or Search Engine Optimization, is important. It’s how many people will find you on the web, and much of it depends on finding the right keywords to use in your content. With constant updates to its algorithm, Google doesn’t always make keyword research easy. And now that RankBrain seems to be hitting its stride, our SEO specialists are noticing some unexpected results in page rankings.
Hiring a Social Media Expert? Avoid These 5 Mistakes
In a report by Salesforce, 70% of marketers said they plan on increase spending on social media. Many of them will do so by hiring a social media expert. If you’re one of them, you may be wondering how to hire a good one. Not everyone with a Facebook account is an expert. In fact, the actual experts have years of experience working on a variety of campaigns for a wide range of companies. They know where to find your ideal audience, how best to reach them, and how to maximize your social media budget.
Mobile First Index: How to Rock the Future of SEO
Mobile is the future. With more consumers owning more mobile devices and spending more hours on them each day, it doesn’t take an expert analyst to see where technology is headed tomorrow. What you may not know is that mobile is now officially the present, too.
Master One Social Media Site at a Time for Success
We’ve all heard of what happens when you juggle too many balls at once, right? Trying to keep everything a float as a small business owner feels a lot like you’re juggling. The good news is you don’t have to be overwhelmed by all of the social media options for your company. The secret to success is picking the best platform for your audience and then becoming a master at engaging your fans.