Want More Customers? Focus on These 2 Webpage Tags
In the quest to get more customers, there’s one component of marketing that regularly gets overlooked: title and meta description tags. These small snippets of copy can make a world of difference for getting users from the search results to your website. They’re also key for getting the right kinds of customers to not only click your link but stay motivated to make a purchase. Here’s how you can wield them like a pro.
4 Free Tools to Help You Monitor Your New Website
Now that your website’s up and running, the hard part is over. But that doesn’t mean you can sit back and watch the traffic come rolling in. Maybe you’re struggling to get visitors to your site or turn them into customers. Maybe you don’t know how your site is performing at all.
Lucky for you there are some free tools that help you do just that. Here are some of the best.
HTTPS: What It Is and Why You Need It
In the tech world, acronyms are plentiful but their meanings aren’t always clear. You may be accustomed to seeing “http” or “https” added to websites after you type them into the navigation bar and hit enter. What you may not know is what they mean, how they’re different, and which should pop up for users visiting your website. We’re going to shine a light on that for you now.
Google My Business: How to Rock Your Listing
Recently, we published a blog post on how to claim your Google My Business listing to ensure it displayed accurate information to share with potential customers. In this post, we’re going to dive into a few advanced options to help your listing work harder for you and deliver the information users want, faster.
How to Use HARO for a Backlink Development Boost
We know that backlinks are one of the most important indicators to Google that your site is the best for users queries. Gaining these links is a slow and tedious problem that is complicated by the time and money it can involve. You need backlinks to boost your SEO, but if you aren’t sure how to reach out and ask for them? It’s easier than you think, especially when you let the links come to you with HARO.
How to Start SEO on a Time and Money Budget
SEO is one of the most important strategies for boosting your brand, no matter how large or small your company is. If you don’t have a dedicated SEO specialist on your team, however, you may not be able to allocate enough time to outdo your competition in search results. But don’t worry. We’re going to walk you through some of the most important strategies for beginning SEO. These are things you can do in just a few hours per month to give your pages a fighting chance.
Xmas in August? Why It’s Time to Plan Holidays Promotions
By starting your planning now, you can make the most of the season when shoppers spend the most.
Where and How to Get Ideas for Blog Content
Feeling drained of ideas? Writer’s block can hit even the most experienced writers, but don’t let it get you down. Your blog readers crave new content, and so do your SEO rankings. So instead of letting a lack of inspiration interrupt your posting schedule, check out these potential sources of great blog topics. They’re sure to light a fire inside your mind, even if you feel like you’ve already written about everything.
Analytics: The Hero of Finding Growth Opportunity
By 2020, trillions of gigabytes of data will have been created at nearly two megabytes per second, per human on Earth. You probably already know you can harness that data for tasks like targeting the right audience in Facebook ads or to improve your customer satisfaction ratings. But with more and more technologies coming out to both capture and aggregate all that data, you can do more than improve your current business strategies. You could use it to steer the ship and grow your business. Let’s take a look at how one department store did exactly that earlier this year.
How to Claim Your Google My Business Location
Have you ever used Google to find a new restaurant to try or look up auto shops near you? If you have, then you’ve probably seen My Business in action.