An ample email list is one of any company’s best assets, but many small businesses aren’t sure how to leverage it for their marketing. Follow these best practices and watch your open and click-thru rates soar.

You’ve probably heard how many restaurants, stores, and other businesses get discovered because of Yelp. Positive reviews are king when it comes to getting new customers into your brick-and-mortar locations. The companies that see the best results don’t just sit back and hope for great reviews. They take their Yelp profiles into their own hands.

Just when you think there’s nothing left to post about on social media, inspiration strikes – if you know where to look, that is. One of the richest sources of social media ideas can come from an unexpected place: your competition. Here’s how to turn their ideas into your own.

In the quest to get more customers, there’s one component of marketing that regularly gets overlooked: title and meta description tags. These small snippets of copy can make a world of difference for getting users from the search results to your website. They’re also key for getting the right kinds of customers to not only click your link but stay motivated to make a purchase. Here’s how you can wield them like a pro.

Now that your website’s up and running, the hard part is over. But that doesn’t mean you can sit back and watch the traffic come rolling in. Maybe you’re struggling to get visitors to your site or turn them into customers. Maybe you don’t know how your site is performing at all.

Lucky for you there are some free tools that help you do just that. Here are some of the best.

In the tech world, acronyms are plentiful but their meanings aren’t always clear. You may be accustomed to seeing “http” or “https” added to websites after you type them into the navigation bar and hit enter. What you may not know is what they mean, how they’re different, and which should pop up for users visiting your website. We’re going to shine a light on that for you now.