To get the best organic reach for your business, optimize content on your site for people first, search engines second.

The companies that optimize for voice search early can build in a big advantage over their competitors and get some major visibility with potential customers.

Most marketers don’t fully understand how user sessions get tossed into the direct traffic bucket and how they can better interpret that data.

After weeks or months of hard work, your beautiful new website is ready to make its way into the world. With only a little trepidation, you launch, and then…crickets.

Business owners who are new to Google Analytics tend to focus on the big picture: overall audience numbers, bounce rates, audience sources, and keyword reports. Don’t overlook Behavior Flow!

Beaches. Year-round sunshine. Palm trees. Beer. We could go on and on about all the different reasons why we love living, working, and playing in San Diego, but since you don’t have all day, we restricted ourselves to just 15. The truth is, though, that San Diego is a home that makes us happy in countless ways!