Is Content Refresh Worth It to Skyrocket my SEO?
Did you know that when you publish your content can affect your SEO rankings nearly as much as the quality of the content itself? It’s true. Fresh content that takes advantage of peak search times for certain keywords can boost your organic rank by as many as 20 places.
Nailing Keyword Research in the World of RankBrain
You know that SEO, or Search Engine Optimization, is important. It’s how many people will find you on the web, and much of it depends on finding the right keywords to use in your content. With constant updates to its algorithm, Google doesn’t always make keyword research easy. And now that RankBrain seems to be hitting its stride, our SEO specialists are noticing some unexpected results in page rankings.
Hiring a Social Media Expert? Avoid These 5 Mistakes
In a report by Salesforce, 70% of marketers said they plan on increase spending on social media. Many of them will do so by hiring a social media expert. If you’re one of them, you may be wondering how to hire a good one. Not everyone with a Facebook account is an expert. In fact, the actual experts have years of experience working on a variety of campaigns for a wide range of companies. They know where to find your ideal audience, how best to reach them, and how to maximize your social media budget.
Mobile First Index: How to Rock the Future of SEO
Mobile is the future. With more consumers owning more mobile devices and spending more hours on them each day, it doesn’t take an expert analyst to see where technology is headed tomorrow. What you may not know is that mobile is now officially the present, too.
Master One Social Media Site at a Time for Success
We’ve all heard of what happens when you juggle too many balls at once, right? Trying to keep everything a float as a small business owner feels a lot like you’re juggling. The good news is you don’t have to be overwhelmed by all of the social media options for your company. The secret to success is picking the best platform for your audience and then becoming a master at engaging your fans.
Three Red Flags to Watch For When Hiring an SEO
SEO isn’t a new marketing strategy. It is however, one of the most mystifying, thanks to sales teams. Eager for the sale, it’s not uncommon to make SEO sound like a big secret that only indoctrinated members know. SEOs will tell you that they use proprietary steps to optimize and increase your organic rankings. These smoke and mirrors sales pitches incite fear and skepticism in the hearts and minds of business owners and marketing departments.
Who’s Coming To Your Online House Party?
Over the past 12 years I have consulted with thousands of businesses as a digital marketer. In the past five years the amount of information businesses are told they need to digest, understand and act upon is mind boggling. In the digital advertising/marketing space it often feels we are traveling at light speed. A confusing and complicated world indeed! Yet one full of opportunity done right. So let’s unravel the mysteries of your online presence by way of a house party metaphor. It will serve to bring clarity and understanding to your marketing strategies so that your business can prosper!
Before Digital Advertising, Think Digital Infrastructure
Running a business in the Digital Age can be an exhausting list of todo’s. To make matters worse the list to accomplish can be very confusing. A glaring example is setting up what cThru Media calls digital infrastructure. Digital infrastructure refers to company websites (including mobile sites), social media pages, email lists, local search indexing, search engine optimization and more. Understanding what is needed, when and to how much a business should invest can be a mind boggling.
Farming Out Work While Keeping Control – The SMB Dilemma
If you are a small to medium size business owner chances are you have outsourced many critical parts of your digital business to experts. Nothing wrong with that, in fact it is more often than not a necessity. Due to the fact that expertise in the digital media space is increasingly niche, there may be multiple experts SMB’s owners and managers rely on.