How to Start SEO on a Time and Money Budget
SEO is one of the most important strategies for boosting your brand, no matter how large or small your company is. If you don’t have a dedicated SEO specialist on your team, however, you may not be able to allocate enough time to outdo your competition in search results. But don’t worry. We’re going to walk you through some of the most important strategies for beginning SEO. These are things you can do in just a few hours per month to give your pages a fighting chance.
Xmas in August? Why It’s Time to Plan Holidays Promotions
By starting your planning now, you can make the most of the season when shoppers spend the most.
Where and How to Get Ideas for Blog Content
Feeling drained of ideas? Writer’s block can hit even the most experienced writers, but don’t let it get you down. Your blog readers crave new content, and so do your SEO rankings. So instead of letting a lack of inspiration interrupt your posting schedule, check out these potential sources of great blog topics. They’re sure to light a fire inside your mind, even if you feel like you’ve already written about everything.
Analytics: The Hero of Finding Growth Opportunity
By 2020, trillions of gigabytes of data will have been created at nearly two megabytes per second, per human on Earth. You probably already know you can harness that data for tasks like targeting the right audience in Facebook ads or to improve your customer satisfaction ratings. But with more and more technologies coming out to both capture and aggregate all that data, you can do more than improve your current business strategies. You could use it to steer the ship and grow your business. Let’s take a look at how one department store did exactly that earlier this year.
How to Claim Your Google My Business Location
Have you ever used Google to find a new restaurant to try or look up auto shops near you? If you have, then you’ve probably seen My Business in action.
How to Create Great PPC Content in a Small Space
A headline, description, and a few ad extensions. That’s all you get to turn searches into clicks with PPC ads. While writing less than 100 words of copy might sound easy, many entrepreneurs have trouble getting the most out of their ads. Here’s how to create great PPC content in that tiny bit of ad space.
How to Meet Your Neighbors Without Baking a Casserole
As a small, local business, you may often feel like the little guy trying to compete with national giant companies in your industry. Without an enterprise level budget or workforce, it might seem like an unwinnable battle, especially when it comes to getting found on the web. But guess what? It’s not. Your business is local, and that means you’re already a step ahead of the big guys when it comes to bringing in local customers. You just have to know how to get found on Google and the other search engines.
In Praise of the Quarterly Marketing Plan Evaluation
When was the last time you updated your marketing plan? For small and medium size businesses, it can be hard to find the time to take a pause and reevaluate our progress toward any goal. Unfortunately, marketing isn’t one of those documents you can write once and forget for a few years. Business in the digital age moves at the speed of social – that is to say, really fast. Changing technologies, social trends, and markets can turn a well-thought-out plan obsolete in a matter of weeks. If you’re not updating your strategy at least quarterly, you could be wasting you efforts and budget on marketing that won’t work.
On A Budget? How to Add Social and Multimedia to Your Site Now
On average, people read just 20% of the text on a webpage. The human brain would much rather get information from pictures, videos, audio, or some combination of all three. Why? Because these types of communication are easier for the human brain to process. Long before we had the capacity for language, we processed visual and auditory cues to learn and make choices, and it’s still what your customers prefer today.
April Fools Day: Good Fun or a PR Nightmare?
While no one is absolutely sure where or how it began, April Fool’s Day has doubtlessly become the Western world’s favorite day for pranks. It seems that no organization is too large or serious to turn down a shot at the fun, with major publications, corporations, and even government officials playing along. That said, a small business can still pull a gag that goes viral – for better or for worse.