In Praise of the Quarterly Marketing Plan Evaluation
When was the last time you updated your marketing plan? For small and medium size businesses, it can be hard to find the time to take a pause and reevaluate our progress toward any goal. Unfortunately, marketing isn’t one of those documents you can write once and forget for a few years. Business in the digital age moves at the speed of social – that is to say, really fast. Changing technologies, social trends, and markets can turn a well-thought-out plan obsolete in a matter of weeks. If you’re not updating your strategy at least quarterly, you could be wasting you efforts and budget on marketing that won’t work.