April Fools Day: Good Fun or a PR Nightmare?
While no one is absolutely sure where or how it began, April Fool’s Day has doubtlessly become the Western world’s favorite day for pranks. It seems that no organization is too large or serious to turn down a shot at the fun, with major publications, corporations, and even government officials playing along. That said, a small business can still pull a gag that goes viral – for better or for worse.
Is Content Refresh Worth It to Skyrocket my SEO?
Did you know that when you publish your content can affect your SEO rankings nearly as much as the quality of the content itself? It’s true. Fresh content that takes advantage of peak search times for certain keywords can boost your organic rank by as many as 20 places.