Three Red Flags to Watch For When Hiring an SEO
SEO isn’t a new marketing strategy. It is however, one of the most mystifying, thanks to sales teams. Eager for the sale, it’s not uncommon to make SEO sound like a big secret that only indoctrinated members know. SEOs will tell you that they use proprietary steps to optimize and increase your organic rankings. These smoke and mirrors sales pitches incite fear and skepticism in the hearts and minds of business owners and marketing departments.