Before Digital Advertising, Think Digital Infrastructure
Running a business in the Digital Age can be an exhausting list of todo’s. To make matters worse the list to accomplish can be very confusing. A glaring example is setting up what cThru Media calls digital infrastructure. Digital infrastructure refers to company websites (including mobile sites), social media pages, email lists, local search indexing, search engine optimization and more. Understanding what is needed, when and to how much a business should invest can be a mind boggling.