What All Colleges Need to Know About Gen Z in 2024
As an agency that works closely with higher education institutions, trying to understand the consumption habits of this generation of students is key.
cThru’s 2023 Wrapped (and 2024 Resolutions)
The conclusion of each year brings lots of anticipation around everyone’s “Wrapped” list – a term made famous by Spotify’s yearly “Wrapped,” which is an interactive, shareable recap of their listeners’ music habits and highlights. It’s a great way to reflect on one’s evolution throughout the year and connect with others over your shared interests (or lack thereof).