On the hunt to add new tools to your marketing arsenal? While digital advertising dominates the scene, there’s an innovative strategy that can revitalize your direct marketing efforts and work seamlessly with your digital efforts: Direct Mail (Postcard) Retargeting. This approach not only complements your existing strategies but also offers unique benefits that digital channels alone cannot provide.
What is Direct Mail Retargeting?
Direct Mail Retargeting, also Postcard Remarketing, is a targeted advertising strategy that sends physical postcards to individuals who have previously engaged with your brand through your website, social media, or other online interactions. When a user takes a predetermined action, this will trigger our partner’s proprietary technology by tagging the user and prompting beautifully designed, personalized, and relevant direct mail that resonates with potential customers.
Why Consider Direct Mail Retargeting?
1. Tangible Connection
In a world flooded with digital ads, a physical postcard stands out. When potential customers receive a postcard, they are reminded of your brand in a personal and tangible way. This physical touchpoint can foster a deeper connection, as it feels more thoughtful and intentional than an email or online ad.
2. Enhanced Engagement
Direct mail retargeting allows you to re-engage visitors who may have browsed your website but have yet to convert. By reminding them of their interest, you can encourage them to revisit your site and take action, whether it be to Apply, Enroll, Donate, etc. This strategy can significantly boost conversion rates, turning curious visitors into loyal clients or leads in the case of higher education.
3. Customization and Personalization
With direct mail retargeting, you can tailor your messaging based on the recipient’s previous interactions with your brand. Personalized postcards that reference specific services or programs of study they viewed can capture attention and drive action. The more relevant your message, the higher the likelihood of engagement.
4. Cost-Effective
Contrary to what some may believe, postcard remarketing can be a cost-effective solution compared to traditional direct mail campaigns. By focusing on a targeted audience that has already shown interest, you can optimize your marketing budget and achieve a better return on investment (ROI).
5. Complement Your Digital Strategies
While digital marketing reigns supreme, it’s important to lean into other strategies to amplify digital effectiveness – at cThru Media, we call this “Marketing in Surround Sound.” Direct mail retargeting can fill in the gaps in a marketing strategy by providing a multi-channel approach. For example, while online ads may generate clicks, postcards reinforce your brand message and keep your business or institution top-of-mind.
Enhancing Direct Mail Retargeting with cThru Media
At cThru Media, we understand the value of direct mail retargeting in our clients’ marketing strategies. We integrate this approach to ensure our clients continually engage with their audience, reminding them of the valuable content and services available on their websites.
By tracking user behavior and tailoring postcard designs and messaging to reflect their interests, we help our clients foster lasting connections with potential customers and leads. Whether it’s a reminder to apply or a simple thank-you note for their engagement, postcards can enhance user and client relationships and drive conversions.
Incorporating direct mail retargeting into your marketing strategy can provide a unique and effective way to engage with your audience. As you consider elevating your current marketing efforts, consider how postcard remarketing could be a powerful ally. By combining the best of both digital and traditional marketing, you can create a holistic strategy that truly resonates with your audience and drives results.
