After we understand your campaign goals and conduct or use your brand audit, we leverage our historical knowledge of your top performers, trends, and surveys. We then dive into extensive research unique to your campaign to discover new opportunities, markets, demographics, platforms, and segments that will highly convert.

And if you’re not quite sure what marketing journey you want to take your institution on, our experienced team can help you develop personas, marketing roadmaps, stakeholder decks and reports, proposals, and more to set you on a clearer path.

Our strength is understanding the value of platforms and what they should cost for your specific goals. We are digital media buyers, media planners, and media refiners. We help your brand from concept to campaign execution, leveraging our experience and relationships to ensure the best rates and platforms for your advertising experience.

Have an in-house creative team but just need some direction when it comes to a marketing campaign? We specialize in creative cross-collaboration that turns ideas into real results. Using a unique blend of science and art, our understanding of your audience, current marketing efforts, existing data, KPIs and benchmarks allows us to brainstorm innovative advertisements, converting landing pages, and new ways to exceed your goals.

Already have existing creative sitting in your library? We leverage your creative assets with our video and graphic editing capabilities, all elevated by a proven distribution strategy. Learn more about how we do this here.

Connect with your audience on a more personal level with creative outreach across all digital channels. Make your brand voice heard on platforms like Google, TikTok, YouTube, Instagram, CTV/OTT, and more with captivating graphics and videos. 

We do the research into what it takes to reach your target and send them your message. Our media inventory allows you to reach your audience wherever they are, from their digital footprint or physical footprint.

We believe that constant refinement leads to consistent growth. During every campaign, we are always researching, considering new options, and working to find the best media placements for maximum visibility. If a campaign needs an adjustment, we offer recommendations and make necessary changes to ensure the most value possible during the engagement, including landing page optimization, A/B testing, and more.

We have unique experience in working with multi-campus college districts, meaning we know how important it is to prevent unnecessary media buying competition amongst schools. With cThru Media, we communicate with your institution’s departments to design media plans that optimize your advertising dollars for the most efficient ad spend and outcome.

Real-time reporting is provided based on your digital media KPIs so that you’re always up to date with your campaign’s performance. In addition to regular reporting meetings, each campaign receives a mid/quarterly and final assessment to keep you moving forward with meaningful data. Our numbers speak for themselves, but we take the necessary steps to keep you educated, informed, and confident as a leader in higher education. As a team, we will walk you through each campaign metric, so that you can understand exactly where your marketing efforts are going.

We know how important it is to communicate the numbers to the right people, so we use your campaign results to generate insightful stakeholder reports that help put your institution a level above the others.