Southwestern College
April 18, 2025
Case Study Southwestern College Start Your Jaguar Journey Type: Paid Media + Strategy, Creative Design Goal: Student Enrollment + Retention Duration: 2023 – Present Project
Case Study Southwestern College Start Your Jaguar Journey Type: Paid Media + Strategy, Creative Design Goal: Student Enrollment + Retention Duration: 2023 – Present Project
Higher education marketing is evolving rapidly as institutions compete to attract and engage prospective students in not only an increasingly digital world, but in a culture of quickly-changing policies. In 2025, leveraging the power of digital media and experts like cThru Media is essential for reaching target audiences with an impactful message. Here’s a look at the top trends cThru Media is seeing and why we believe digital media remains a cornerstone of effective marketing strategies for higher education.
cThru Media and Scatena Daniels Communications are teaming up to elevate their integrated communications for mission-driven organizations. This strategic partnership blends PR and digital marketing expertise under a unique shared services model, enabling clients to expand reach, attract supporters, and maximize impact.
Direct Mail Retargeting, also Postcard Remarketing, is a targeted advertising strategy that sends physical postcards to individuals who have previously engaged with your brand through your website, social media, or other online interactions.
If you don’t know it by now, you will: Google is replacing Universal Analytics with Google Analytics 4 (GA4), and July 1, 2024 marks the final phase into the transition.
As an agency that works closely with higher education institutions, trying to understand the consumption habits of this generation of students is key.