Who’s Coming To Your Online House Party?
Over the past 12 years I have consulted with thousands of businesses as a digital marketer. In the past five years the amount of information businesses are told they need to digest, understand and act upon is mind boggling. In the digital advertising/marketing space it often feels we are traveling at light speed. A confusing and complicated world indeed! Yet one full of opportunity done right. So let’s unravel the mysteries of your online presence by way of a house party metaphor. It will serve to bring clarity and understanding to your marketing strategies so that your business can prosper!
Before Digital Advertising, Think Digital Infrastructure
Running a business in the Digital Age can be an exhausting list of todo’s. To make matters worse the list to accomplish can be very confusing. A glaring example is setting up what cThru Media calls digital infrastructure. Digital infrastructure refers to company websites (including mobile sites), social media pages, email lists, local search indexing, search engine optimization and more. Understanding what is needed, when and to how much a business should invest can be a mind boggling.
Farming Out Work While Keeping Control – The SMB Dilemma
If you are a small to medium size business owner chances are you have outsourced many critical parts of your digital business to experts. Nothing wrong with that, in fact it is more often than not a necessity. Due to the fact that expertise in the digital media space is increasingly niche, there may be multiple experts SMB’s owners and managers rely on.