How to Shine a Light on the Black Hole that is Direct Traffic in Google Analytics
Most marketers don’t fully understand how user sessions get tossed into the direct traffic bucket and how they can better interpret that data.
Why You Need to Care About Sitemaps
After weeks or months of hard work, your beautiful new website is ready to make its way into the world. With only a little trepidation, you launch, and then…crickets.
Why You Need to Care About Behavior Flow in Google Analytics
Business owners who are new to Google Analytics tend to focus on the big picture: overall audience numbers, bounce rates, audience sources, and keyword reports. Don’t overlook Behavior Flow!
15 Reasons Why Being a Marketing Agency in San Diego Is the Best
Beaches. Year-round sunshine. Palm trees. Beer. We could go on and on about all the different reasons why we love living, working, and playing in San Diego, but since you don’t have all day, we restricted ourselves to just 15. The truth is, though, that San Diego is a home that makes us happy in countless ways!
Local SEO – How to Dominate Your Neighborhood
Here are some top tips for improving and localizing your search engine optimization efforts, which will help Google and other search engines (but mostly Google) put your website in front of the local customers you want.
The Five Easiest Things You Can Do Right Now to Protect Your Website from Hackers
Using parameterized queries and changing your file upload limits are beyond your capabilities, so what can you do right now to make your website safer?
Search Console: How to Rock your Search Results for Free
Do you know how your website does in search results? Most business owners don’t. Not only do you have about a gazillion other things on your company-running plate, but getting an accurate picture of how you’re doing is actually harder than it sounds.
How to Grow Your Business Using A Call Center
Great leaders in business know that great customer service is paramount to the long-term success of any business. It doesn’t matter how large or small the business or what industry it’s in, customers need to come first.
You Are Not Your Customer: How to Get Out of Your Head and Into Theirs
When business owners are passionate about their products and services, it’s easy to assume that your customers are a lot like you. Chances are, they’re not. Seeing and feeling what your customers do is critical to the success of any business.
Here’s how to get out of your own head, and into your customers’.
How to Tell If your Website is Mobile Friendly
If your website isn’t mobile friendly then you are going to miss out on customers.