Analytics: The Hero of Finding Growth Opportunity
By 2020, trillions of gigabytes of data will have been created at nearly two megabytes per second, per human on Earth. You probably already know you can harness that data for tasks like targeting the right audience in Facebook ads or to improve your customer satisfaction ratings. But with more and more technologies coming out to both capture and aggregate all that data, you can do more than improve your current business strategies. You could use it to steer the ship and grow your business. Let’s take a look at how one department store did exactly that earlier this year.