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The cThru “Three Step” Recipe For Success
Full Analysis of Company Infrastructure, Goals and Creative
Strategy Prioritization and Execution
Optimization - Refinement - Results
This includes analysis of web/mobile site SEO, video SEO, landing page productivity, social media sites and Google Analytics. We also review revenue and/or outreach goals in relationship to current advertising plan and budget. Finally we take a deep dive into the creative and content: What is the message being pushed out? Is there video? Is it mobile friendly? Is the message consistent and timely?
It makes little sense to launch a campaign without a strong digital infrastructure in place. We prioritize the campaign from the end of the consumer journey back. Once we feel confident in where we are bringing consumers or businesses we focus on the strategy to reach our target audience. We utilize the combination of platforms and channels from Search, Social, Display, Video and Email to achieve the best outcome within a given budget.
Advertising or outreach campaigns are rarely perfect from the start. Understanding the keywords that consumers use to find a product or service, how different creatives impact the message delivery and most importantly what converts is a science and an art. We refine campaigns overtime for best results. Reality is – it is what any good media agency should do, what many tell you they are doing and what most don’t do.
Search Engine Marketing
We like to call it 3GE: Third Grade Easy
It’s simple… Advertising on Google is proven and best way to acquire new customers, drive website traffic leads and effectively grow your business. Reach potential customers at the exact moment they are looking for your services.
It doesn’t matter what industry you’re in, every business and advertising campaign is unique to you and your product or service. We specialize in developing highly successful campaigns.
Digital Audio Advertising
Audio ads are experiencing a renaissance as advertisers take advantage of digital offerings that provide listeners with greater choice, control and customization of their experience.
Digital audio is a powerful tool for just about any marketer looking to reach virtually any type of audience.
Video will help you connect with potential customers in a unique and memorable way.
By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US).
Video marketing is one of the most popular tactics for online marketers today, and with good reason: video is more engaging, more memorable, and more popular among consumers than any other type of content.
In a pay-to-play game, social media advertising is a must for brands.
The days of simply posting on social and expecting all your followers to see everything are over. It’s all about how you target your audience, build customer journeys and get people to your site to make a purchase.
Our experts will help with exactly that.
Know where your audiences are, and stay connected with them anytime!
In the U.S., 62 percent of the households have already shifted toward smart TV with connected devices such as Roku, Apple TV or gaming consoles, according to an eMarketer survey.
This means that more than 164 million U.S. internet users access video content via Connected TV.
CTV It is becoming a powerful open platform that caters directly to a variety of new applications and services to homes. The CTV advertising ecosystem combines expertise from the two worlds: traditional TV and digital marketing.
Target audiences in highly responsive CTV environment delivering 15-second and 30-second full-screen video ads that truly matter. It’s a powerful and efficient way to reach potential consumers through cross-device targeting.
Industry Experts Will Manage Your Campaign
cThru Media is committed to finding the best in class platforms and human talent to serve our clients.
We understand in today’s world there are multiple touch points on the consumer journey, as well as the business journey.
Having the best platform can still be ineffectual without the right strategy. Learn more with your free consultation.