Now that your website’s up and running, the hard part is over. But that doesn’t mean you can sit back and watch the traffic come rolling in. Maybe you’re struggling to get visitors to your site or turn them into customers. Maybe you don’t know how your site is performing at all.
Lucky for you there are some free tools that help you do just that. Here are some of the best.
Since Google is the king of internet traffic, it only makes sense that they would offer ways to help you track your traffic as well. Once you set up your Analytics account and link it to your site, you can use Google Analytics to track how much traffic you’re getting, where it’s coming from, and what users do when they get to your site. Armed with this information, you can improve pages that aren’t easily found or don’t contain what users want. Google analytics is also key for understanding the effectiveness of other traffic-growing and SEO improving strategies, such as link-building, email newsletters, and social media campaigns.
Also offered by Google, Search Console was designed to help you understand and improve the traffic you get specifically from Google search results. Google accounts for as much as 90% of all global organic search traffic, so tracking how you’re doing there is paramount. SEO, or Search Engine Optimization, is a set of strategies designed to improve how Google ranks your web pages in search results. Getting high rankings can be incredibly challenging because Google factors in a lot of elements, such as keywords, quality copy, how your site is organized, how often you update your site, user experience, and more. Search Console is the best way to find out how Google is indexing and monitoring your site and how your keyword rankings.
Bing Webmaster Tools
While Google is the search giant, Bing’s Webmaster Tools have proven to be both innovative and useful for tracking your SEO. And don’t forget that not everyone uses Google.
Perhaps more important than tracking traffic to your site is monitoring how your site is working in the first place. Good SEO and quality user experiences depend on your site working the way it was intended to. With constant updates to technology and new security threats hitting the internet almost daily, it’s important to keep an eye on your site to ensure it’s running smoothly. Unfortunately, not all errors show up for all users, so simply pulling up your site on your own computer each day isn’t enough. Plus, a lot can happen behind the scenes to negatively affect performance.
The solution? Uptime Robot. This free tool checks your website from multiple monitors, many times throughout the day, alerting you to any issues so you can take care of them before anyone else notices.